Top Up Your Wallet
In order to place bids the user needed to add money to their in-app wallet. This tied into Plaid for connecting to bank accounts in the States.
Outcome & Reflection
The idea of fractional ownership makes sense to a lot of people in finance. One of the core assumptions that business leaders make, though, is that users will want to invest in them like a stock, with a trading interface. What we found, though, is that because these assets appreciate over a long time frame, and the assets themselves don't change, there is no incentive for users to log in and buy or sell shares.
Most users aren't investors and get alienated by trading, associating it with high risk work that requires lots of attention and maintenance. A better UX for fractional ownership is a much more conventional eCommerce experience, where users buy pieces at the market rate and then sell them in the future. The trading interface should be abstracted away as much as possible.